Download E-books The Economics of Professional Road Cycling PDF

By Daam Van Reeth, Daniel Joseph Larson

During the last decade, a starting to be physique of educational literature at the economics of highway biking has been collected. This publication is the 1st quantity to compile a majority of the tutorial study and information at the economics and administration highway biking. every one bankruptcy treats a selected financial element of the game, from organizational constitution to advertising, hard work, online game concept, and aggressive stability.  By discussing the prevailing learn and complementing it with the latest recommendations, principles and knowledge on specialist highway biking, this publication units an schedule for additional educational study whereas delivering insights for all stakeholders in biking: governments, cycling's governing our bodies, staff managers, race organizers, sponsors, media. in addition, the original features of the game of biking explored inside of this article tell broader administration and commercial association study, as they expand analyses of staff hard work, broadcast profit iteration, and sponsorship financing versions. This publication is both of curiosity to educational researchers, scholars learning activities economics, and coverage makers, similar to race organizers, staff managers, and sponsors.

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