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By Ángel Cabrera, Gregory Unruh

What does it take to guide an international business?

What makes being an international enterprise chief this present day any such complicated activity? It’s greater than gaining knowledge of your wisdom of assorted geographies and cultures, notwithstanding that's crucial. yet to be successful, you want to additionally grasp the complicated frame of mind and knowledge had to lead in today’s totally globalized international. now not a simple assignment.

Enter Ángel Cabrera and Gregory Unruh. In Being Global, they pull from their vast event in addition to study they performed on the Thunderbird tuition of worldwide administration, which has been mentioned by means of the Financial Times, U.S. information and global Report, and The Economist for its authority on international company. In Being Global, Cabrera and Unruh outline a brand new context for worldwide management, vividly illustrating either the demanding situations and the possibilities dealing with today’s executives. how will you be potent? What new talents should you research so that it will be triumphant? What do overseas groups do to stick hooked up whereas nonetheless generating effects on a neighborhood scale?

Being Global is written for leaders in any respect degrees in their careers—whether in colossal company or small, inner most quarter or government—who aspire to imagine and act globally and who desire a few aid getting there. Being a world citizen is simply the place to begin. Cabrera and Unruh give you the instruments and tips that will help you increase even deeper management talents, to learn either you and your organization.

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